Specific, numeric writing for finance, ops, and FinOps teams running the cloud business. No "transformation" essays, no hype.
Reseller margin rarely disappears in one big mistake. It leaks through small, structural gaps between provider cost, customer pricing, discount allocation, and billing logic.
Aggregate margin reporting tells you the company is fine. Customer-level margin tells you which accounts you need to talk to before renewal.
AWS resale rewards specificity. The teams that win at it treat CUR mapping, Savings Plan allocation, and customer-level reporting as separate, named problems — not 'billing'.
Azure resale doesn't look like AWS resale. The structures are different, the discount models are different, and MACC management has no AWS equivalent.
Savings Plans, Reserved Instances, MACC, credits, marketplace promotions. Manage them as one portfolio with a policy — not as one-offs reacting to provider emails.
We were at Silicon Slopes Summit 2025 — Utah's annual gathering of founders, operators, and investors — showcasing moneta's cloud financial management platform in Startup Alley.
Shan Edwards is presenting at TXCPA's 2024 Financial Institutions Conference — a session on the essentials of cloud finance for accounting and banking professionals.
moneta, Squire Technology, and Tanner LLC launched the Cloud Finance Association to give accounting and finance professionals a community to learn cloud financial management together.
Cloud providers offer a dozen ways to save money. The hard part isn't finding them — it's choosing the right instruments for the workloads you actually run, and managing them as a portfolio.
A cybersecurity company spending $15M a year on cloud infrastructure had no per-product visibility and no commitment strategy. Three months later, they had both — and roughly $3M in annual savings.
Industry research suggests roughly 27% of cloud spend is wasted. Finance teams who close that gap usually start with four practical disciplines — none of which require buying more software first.
The blog covers the shape of the problem. The platform is where you do something about it.
See your margin gaps
